![]() ![]() She argues that while fuzzy concepts connote, unfuzzy concepts denote. In this light, it is not surprising that Markusen (1999) recently singled out ‘world city’ as an exemplary ‘fuzzy concept’ in economic geography. Drawing on post-structural ideas, this place-based perspective is rejected in favour of a relational, networked perspective that reconceptualises urban success as resulting from a city’s ability to attend to an ever-changing ‘global space of flows.’ The paper therefore concludes that successful city marketing relies on pursuing a spatialised ‘politics of flow’ rather than a place-based ‘politics of competition.’ĭespite many attempts to clarify the nature of world cities and refine their analysis, serious doubts remain about their ontological, epistemological and methodological status. Here, it is suggested that both are fixated on an atomistic conception of urban processes that sees cities prospering on the basis of their indigenous characteristics and/or their position in a functional urban hierarchy. The second focuses on the efficacy of city marketing in boosting urban competitiveness. The first is the world cities literature which explores the strategic importance of key cities in the global economy. This paper brings two literatures into dialogue. Marketing World Cities in a Global Space of Flows: Collaboration or Competition? M.A. GaWC Research Bulletin 64 Globalization and World CitiesStudy Group and Network ![]()
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